A little while back I had a freelance job around Charlotte Street, just off Tottenham Court road and everyday I walked passed this really new, bright, modern looking eyewear shop called Orb.
One day after work I gave in and just had to walk in to have a closer look. The shop is pure white and if glasses had a heaven then this shop is it! Pure white, calm and elegant- absolute bliss.
As I walked in the two lovely owners Rashpel and Rimple greeted me. Their shop is laid out beautifully, nothing like the ordinary boring optician where all you can see are racks and racks of glasses! After all we are now in the 21st century. The shop is very clean cut and the glasses are all displayed neatly without clutter.
I got chatting to them and here’s how our little chat went, it all started off with a few simple questions…
Orb: 16 years
Orb: 5 months
Orb: To get away from the high street where everything is so commercialised, also to offer a better and more personalised service to the customer. Another great thing about opening your own store is to have the freedom to pick your own frames to sell with no restriction.
Orb: We only carry 4 commercial brands and they are sunglasses such as Ray-ban because they are a super brand and people want them. Otherwise we carry brands such as Tom Davis and Munic because they are good quality, bespoke, interesting shapes with better and unique materials.
Orb: Everyone is an individual and they are fashion conscious to some extent, so as long as it fits well and looks good on.
Orb: Big, retro and rounded shapes.
Orb: Aged from 20-45, work in the local area normally within the media and design industry such as Architects.
Orb: By being independent we can offer a personal service and accommodate different needs.
After visiting, I feel the décor in Orb puts many opticians to shame! Some opticians do just look and feel so outdated but of course IF this is done tastefully then we class it as vintage. This makes me think, do consumers really want to play it safe and visit the standard shop for standard frames? Or is the optical industry not offering us enough exciting new things? Thank goodness for Orb.
Another very exciting thing about Orb is from the New Year (which is coming around VERY soon now) they will be launching two new exciting brands to Londoners. One is called Paul And Joe and the other is called m.kenics. Paul And Joe is a French brand and it is so exclusive that they only allow 7 stockists in the UK and Orb will be one of them so aren’t you Londoners lucky. m.kenics frames are lightweight titanium and are all hand finished in Japan. They are launching for the first time in the UK . More about these two new brands to come in the New Year so stay tuned!
If you would like to visit or find out more about this beautiful little eyewear heaven then go to http://www.orboptical.com (site is currently under construction – 21/12/11)