Zara is definitely one of my favorite clothes shops from the high street. The clothes are reasonably priced and quality is not too shabby. A win-win situation in my book 😉 When ever I walk past a shop, I always look at their window display first because normally that is where they would showcase their key pieces from the collection. If the clothes you like are on display then the chances are they will probably sell like hot cakes, so grab them whilst you can!
I happened to walked past Zara yesterday inbetween press days and this time it wasn’t the clothes that caught my eye, it was actually the glasses the male mannequin was wearing. YES, that is correct, I wasn’t even looking at the ladies section. How shocking is that!
I am just loving the look the visual merchandiser has put together, the cool casual smart look and I can see some boys will pull off that look really well. Now, I do wonder if those glasses are from Zara because they don’t have a massive accessories range so I do wonder if they were bought for display purposes to complete the look? Or if they are Zara’s glasses then can an optical wearer buy them and get the lenses put in somewhere else?
So over to the female side of the display… well there wasn’t any cool glasses however, there was a pair of really cool sunglasses on display. Again, I think dressing the mannequin with clothes really helps the wearer to visualise “the look” better.
I find looking at glasses in this kind of environment is very inspiring because you can see how it will work as an outfit. Whereas buying them from a traditional opticians and just seeing rack and racks of glasses is just a bit dull in my book. Maybe the optical industry needs to take a leaf out of the fashion industry’s book to create some exciting displays so the wearer can get excited about them, just like when a woman sees a handbag or shoes and their eyes light up (we all get that feeling, come on- I can’t be the only one). Think outside of the box opticians 😉 Think like Kirk Originals.