On Monday 23rd April we saw the launch of The World of Prism at one of the worlds most exclusive department stores – Harvey Nichols. The installation will be in Harvey Nichols for the next few months showcasing Prism’s Spring/Summer 2012 collection.
The installation space is created by architecture and design talent’s Rafael de Cardenas and Robert Storey and this will be the first time they have collaborated. The space they have created for Prism is fresh, modern and absolutely perfect for Spring/Summer with the light wood.
The World of Prism will be of course stocking the optical glasses and sunglasses, but as well as that they will also be stocking the swimwear range, limited edition sunglasses chains and limited edition espadrilles exclusively to Harvey Nichols.
The eyewear range features frames which are carved from blocks of Italian acetate dating back to the 1849. Prism frames are all hand-made and hand-finished therefore, no one pair is exactly the same which makes each pair unique. As well the the eyewear range, the launch of World of Prim also sees the collaboration of urban Bohemian jeweller Bex Rox who designed limited edition sunglasses chains to go with Prism eyewear. These are in bright and metallic shades with rose gold detailing.
My 10 second chat with the creator of Prism – Anna Laub.
MGAM: What was the inspiration behind the Prim eyewear range?
Anna: I used to work in fashion and I wear glasses but I just couldn’t find anything I liked so I decided to design my own range, something that is a bit different to what is currently out there.
MGAM: This installation space looks amazing, are you pleased with it?
Anna: Yes, I am very pleased with it. It fits in nicely.
I only manage to squeeze in 2 questions because Anna was so busy that night. She was in high demand with people pulling her every which way for a chat. Anna is lovely and I just love how she used to work in fashion and feels there is this gap between eyewear and fashion- Just like me 😉 it sounds like we are that bit closer to bridging that gap. For more information on the Prism range visit their website http://www.prismlondon.com/