SportMax is a part of a luxury Italian fashion house, MaxMara. Where MaxMara is all about elegance and clean cut designs, SportMax has put their focus on being modern and bold. This collaboration with Cutler and Gross will mark the first ever eyewear collection from SportMax and last night we saw the launch of this happy marriage between the two brands.

Cutler and Gross is of course one of the best British eyewear brands with all their frames taking up to 4 weeks to handcraft so they are real quality pieces. Both brands do compliment each other nicely with the SportMax philosophy being about making garments with care, precision and precious materials, which is practically the same as what Cutler and Gross is all about. So what can we expect from this first ever collection?

SportMax Collaborate with Cutler and Gross

SportMax Collaborate with Cutler and Gross

SportMax is about creating beautiful garments for women to feel confident in, hence the boldness of each garment with the modern woman in mind. So with the first eyewear collection that is exactly what we have got and I am sure that is what the fans of the brand would expect.

SportMax collaborate with Cutler and Gross

SportMax collaborate with Cutler and Gross

The collection consists of six different styles and it may seem small but all the styles are very well selected with some really good revamp’d versions of classics shapes. With strong lines and bold shapes a SportMax/Cutler and Gross frame will be another statement piece you must have in your wardrobe. I think it is safe to say these two brands may have one long happy marriage.

All the styles will be available inside SportMax and Cutler and Gross stores from November 2013 and also in a limited selection of high-end optical stores from February 2014. Not too long to wait now but in the meantime to keep a look out on sportmax.com OR cutlerandgross.com