Here we are at the 17th January, mid way through the first month of 2014 and that also means it is just under a month away until the start of 100% Optical! Super duper exciting times but it also means I will be super duper busy so you may see more moaning on twitter. Hahaha! So with the show just under a month away what’s new? Well every week something new happens and at the moment I am working closely with the team to sort out quite a few bits that hopefully will bring something different to the show. Something different to your normal optical trade show anyway!

In the last 7 days, 25 more exhibitors have signed up with 100% Optical which is only a good thing because since they launched the show every week more sign up and even now we are getting closer and closer people are still signing up. To me that is a positive thing, more glasses, more lenses, more of everything to see so it should be a brilliant atmosphere.

Under 1 month until 100% Optical

Under 1 month until 100% Optical

Having more of everything to see should create quite a buzz with visitors, aka your local opticians! That will only benefit us as consumers and just so you know there will be eyewear brands exhibiting that have NEVER exhibited in the UK before and have NO stockists in the UK at all. Β That is great because you lucky lot may see something different in a practice near you soon! I am very much looking forward to see some of these eyewear brands. I have been in touch with some of them and seen some of their ranges and I have to say the frames are quite quirky and unique. I hope that will open the eyes of the UK market because I am pretty sure us consumers are so ready for something new and exciting to wear!

By the way, if you are a company and can’t decide whether you want to exhibit just check out the exhibitors list. Just think you could be one of them, showing-casing your products, services or glasses to over 8,000 visitors and as far as I am aware that is more than other UK optical show already and this is only the first year for 100% Optical. I wasn’t lying when I said these guys (that are behind shows such as Grand Designs Live and Ideal Home Show) know what they are doing! Those shows have won awards for a reason! Enough said, have a great weekend and see you back here on Monday!