As 100% Optical is fast approaching (as in 2 and half weeks away) things are hotting up with more exhibitors still signing up so it should be a packed show. The latest eyewear brand to join is Taylor Morris Eyewear and if you remember back in September 2013 I covered the launch and if you don’t remember what the brand is about, I will give you a quick reminder now. One co-founder is Hugo Taylor and you all probably know him from Made in Chelsea and the other is his good friend Charlie Morris.

Both Hugo and Charlie are HUGE fans of sunglasses so it seems natural to join forces and do something they are both passionate about, and the brand was born. Taylor Morris Eyewear is still young but already they have many celeb followers such Rita Ora. Yes they started off as sunglasses but many of their customers have quickly turned them into optical frames which I am going to do as well 😉 so it is highly exciting to have them onboard with 100% Optical.

Taylor Morris Eyewear at 100% Optical

Taylor Morris Eyewear at 100% Optical

I bet all of you are wondering if Hugo himself will be making an appearance during the show and the answer is yes- he will be there. Hugo is really passionate about his eyewear range, hence he would like to be there to engage with everyone. The eyewear is definitely worth a look, the frames have a strong British heritage feel to them, well made and great shapes to suit the gents and the ladies, they definitely have the MyGlassesAndMe approval.

If you are an optical professional attending the show then I promise that you are in for a treat! Bloggers if you want to attend then give me a shout on here or via twitter because there will be other celebs attending the show where interview opportunities may be available. I bet you all want to know if some of Hugo’s Made in Chelsea friends will be attending the show- well, all I am going to say is you will have to attend to find out and there may be other surprises in store too!