Today was another one of my press day adventures, this time all about Safilo. I have mentioned Safilo before, they are an Italian company who produce, manufacture and distribute many named brands of eyewear such as Dior, Marc Jacobs and Hugo Boss to name a few.
Press days at this time of year are of course all about spring/summer 2015 and I can tell you all now there is a lot of exciting eyewear coming out. Safilo does buy the rights to design and produce the branded frames but they work closely with the design houses themselves so everything ties in nicely with what is happening on the catwalk. A lot of the frames were actually featured down the catwalk for the season just gone.
My favourite within Safilo has to be the Dior range. The sunglasses were stunning and the optical frames were just as good. The design of them is rather clever so I would be intrigued to see if that will feed through to other eyewear brands too. I will have to show you photos and explain what I mean about these Dior frames in detail but they are simply stunning. I would say looking at all the S/S 2015 collection a strong trend seems to be the use of metal. Making metal frames look like acetate also seems rather popular, as well as laser cut metal.
I will show you all what I mean over the next few blog posts because I will be here all night going through them all. Plus it is late and it has been a long day so it is beddie time for me.