I cannot believe I was at Silmo a week ago. For all my readers who are not from the optical industry, Silmo is an optical trade show which takes place in Paris once a year around September time, in the midst of all the fashion week madness. So I guess you can say it is the optical equivalent of fashion week. A lot of brands from around the world, big and small exhibit there so it is quite an exciting event for any eyewear lover (like myself) or for buyers in the industry.
Many brands tend to launch new styles there so it is the perfect place to find some seriously cool fashionable frames. I have not been to this show for quite a few years. When I started the blog (over 5 years ago now) I was still working full-time so I didn’t have the time, but this year I could finally go!
So, what did I think? I was totally blown away by how big the show was. I had completely forgotten how many stands there were, it was quite overwhelming. I was only there for two days as I did not want to be away from baby for too long so I was doing some fast walking.
This is going to be a quick summary post and I will go into detail on some of the brands I have come across and loved in another post.
What did I discover at the show? What can consumers expect? Well, I think wooden frames are slowly on their way out, but then again I am unsure if the UK ever really took them onboard. Most of the brands that got my attention were Italian. I really do believe the Italians know how to design some seriously good looking glasses, plus they have got the quality to back it up too.
I have also decided I am now a fan of Korean frames because some are seriously stylish models and most importantly, the nose bridge is Asian fit! THEY FIT MY NOSE! I was so pleased.
Talking of Asian fit, UK brand Watler & Herbert have launched an Asian fit range too. I was majorly excited by that because do you know how hard it is for me to find a pair of acetate frames in the UK that fit like a dream? Brands always gift me with acetate frames but I rarely wear them on a daily basis because they just don’t fit me. Now, there is a brand in the UK which solves that problem.
I am going to name a few brands which I saw in Silmo that really stood out to me, they are Mora eyewear, FakByFak, Glassing, Projekt Produkt and K3. They are my top 5 because I thought they all had something unique to offer us glasses wearers. Mora Eyewear is an Italian brand and all frames are made out of marble, yes marble! It may sound ridiculous and highly uncomfortable due to the weight of them but you know what, you would be surprised if you tried them on. Glassing, Projekt Produkt and K3 all had some really interesting shapes and are introducing new ways of using acetate or mixing acetate with metals in interesting ways. They were all OTT with the styling and I am unsure if they will ever sell well in the UK as the market in general, is more reserved, but I was a fan of them.
Finally Russian brand FakByFak really stood out to me. They had some fantastic optical frames and their sunglasses range really wowed me too. You can swivel the lens to create different shapes and colours! So you can never get bored of them. More on them in my next blog post along with other brands , it will be a more in-depth post along with some sexy images.
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