About


The Founder & Editor In Chief

Ok, deep breath… from Hong Kong Originally, lived in the UK for over 20 years, Fashion lover, love a good pair of glasses, happily married, mummy of one, Love eating a good bit of steak, totally obsessed with long curled eyelashes, a Sex and The City enthusiast and of course I am the founder of MyGlassesAndMe and MGAM Acuity.

The journey started back in July 2011 when I still worked in the world of fashion PR. I have worn glasses from the age of 12 but originally hated them. I learned over the years to love them. From working in the world of fashion, I felt glasses have always been tarred with the “unfashionable brush” and it was time someone put a stop to it, and so MGAM was born.

MyGlassesAndMe aka MGAM

The blog started out as a platform for me to talk about being an optical wearer, about my experiences and how I viewed eyewear. Over time the blog grew organically, and I have branched and put the focused on fashion or just anything I feel is relevant to eyewear or being a specs wearer. Now MGAM is a “we” a Limited Company with the focus of putting eyewear firmly on the fashion radar.

Who we have worked for

Over the last 5 years, we have covered some exciting optical events from eyewear launches to the Specsavers Spectacle Wearer of the Year Award. As well as the glitzy, glamorous stuff, we have also worked for some big major eyewear and fashion companies in the past few years.

  • SpecsNetwork
  • Red or Dead
  • Galaxy Optical
  • Tesco Opticians
  • Specsavers
  • John Lewis
  • 100% Optical
  • WGSN
  • Federation of Manufacturing Opticians (FMO)
  • Optrafair

 

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So far it has been an amazing 5 years for MGAM. It has gone from me writing just about my experiences to writing professionally about eyewear for various companies, and we are still growing. MGAM is always looking at ways to expand and work with various brands on collaborations and different social media/digital campaigns, so if you feel we fit your brand, then please do not hesitate to get in touch! Our door is always open.

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MGAM Acuity was born soon after I came back from maternity leave in Spring 2016. With my experience in Fashion, optical then mixed with my knowledge of writing freelance for one of the biggest Trend forecasting houses, I feel there is a gap in the market for a trend forecasting service specifically for the optical industry.

MGAM has always been consumer focused but MGAM Acuity is for the industry. I feel now, with the understanding I have gained in fashion, frames and trends, it is now time to collate everything I know and put it all into one place.

Currently, as I am writing this (30th December 2016) MGAM Acuity is still at the development stage. It is more than just a service on frame trends; there is another section called Insights which is the really clever part. It can give you real-time information about the optical market, what frames are on the market, shapes, colours, sizes, styles, average selling prices, what is selling (or not selling) plus more. This is just the tip of the iceberg of this very intelligent service.

We are nearly at the stage of testing, so if you wish to take the first look or have a play around then, please sign up to be our beta tester. At the moment we are pushing for a Spring 2017 launch so stay tuned, follow MGAM Acuity on Twitter and Instagram for the latest updates.