Gucci Firenze 1921 range

For those of you who are like me and love fashion, may have come across this ad in fashion magazine for the Gucci Firenze 1921 collection.

I don’t ever understand sunglasses adverts and like this Gucci ad- why will this image make me want to buy them? Don’t get me wrong it is a strong image, arty and how they positioned the sunglasses has been thought out but what give’s the consumer the “oh my god, I need these glasses in my life right now” factor? I personally cannot think of any memorable glasses or sunglasses ad. Anyway what makes a good glasses ad? Any thoughts my fellow readers?