Many well known fashion labels carry a sunglasses range but lately more and more are tapping into the optical market. The latest designer to join this trend it Stella McCartney! The label will be unveiling her first collection of optical eyewear in March 2013. Drawing inspiration from the designer’s signature balance between masculine and feminine, the collection introduces contemporary and cutting-edge styles that embrace the ‘eco- friendly’ philosophy of the brand. The line features five styles in key shapes referencing a warm colour palette of burgundy, taupe, black, teal and tortoise including light and spotty versions of the classic shades.
Here are some interesting eco facts for you about the range. If you don’t already know Stella McCartney also do a sunglasses range which was launched back in 2003. Both optical and sunglass collections are made from bio-acetate which is made from 54% natural sources. The product’s formula includes cellulose, the most common organic compound on Earth, which is both renewable and biodegradable.
So there is the sneak preview of the new optical collection, so what do you all think? I personally love the burgundy colour shown above. It is a bit of an unusual colour choice for frames but that is why I like it so much. The frames are classy and elegant just like the clothing collections and I am already looking forward to seeing the Autumn/Winter collection.
I also think it is a great thing that designers are now taking care of the environment more when designing and producing frames especially with acetate frames which are of course, a type of plastic. Normally with frames (unless you sit on them and break them) the first things that usually go wrong are the screws and hinges and there is only a certain amount of times before they reach the unfixable point. When it gets to that point the frames will of course be thrown away but what will happen to the acetate if it is not biodegradable? At least with mental frames some can be melted down used again.
Finally, the price point for these frames are really good! They start from £149 and will be stocked in high end optical boutiques world-wide as from March 2013. In the mean time why not check out the Stella McCartney website 🙂 and think of the polar bears when you buy a frame!