Since the launch of Kite Eyewear on Tuesday I have been thinking about eyewear boutiques. Having a stand alone store like Kite is not something completely new to London. From my knowledge there are actually a few such as Bailey Nelson, Black Eyewear, the all new Tom Davies store on Sloane Square and the Linda Farrow store over in Mayfair but I believe only Tom Davies offer an eye test service too like Kite so you get the full experience. Nevertheless these stores are hip and happening. They are becoming quite popular in London but why wouldn’t they? London is one of the fashion capitals.
Will these stores change the way us consumers shop? Well yes I think so but it will take a long time because in the UK we are so used to going into our local not so exciting optician and we don’t know any different, we have all just been going along with it since there are no other options. Us human are a funny bunch, we don’t like change, we are a creature of habit so if we are used to it we tend to stick to it.
Tom Davies and Linda Farrow are high end optical boutiques. Baliey Nelson, Black Eyewear and Kite are all very affordable but still give the customers the best quality frame possible for the price. I can tell you, you will not get this sort of quality from a normal high street chain or even your local independent opticians depending on what they stock! Today I have even come across a new eyewear brand Scarlett of Soho who is basically offering the same thing as all these boutiques but online and again offering good frames at a very affordable price. So there is definitely a trend going on with these boutiques.
As a consumer I welcome these changes because I have seen so many dull, same ole, same ole opticians with grumpy unfriendly receptionists. However going into all of these boutiques I feel more at ease. They all have a welcoming vibe, there is no receptionist just a very friendly frame stylist who is happy to help when you need it. So it no different to us walking into a fashion retailer and being allowed just shop at our own leisure.