Last night I was at the launch dinner for Osiris eyewear. If you cast your minds back to July 2013, I was at the relaunch event held at the top of The Gherkin with the creative brain behind the range, Jorgen Simonson. Why did Osiris pick him out of all the other designers? After meeting Jorgen myself, I can see why! He is so passionate about what he does and his creativeness is infatuating. Also don’t forget his very impressive CV! He has designed for some of the top fashion houses such as Chanel, Givenchy and Versace just to name a few.
From my point of view, I think it is highly exciting to have someone like Jorgen taking on eyewear with his massive influence from the fashion world. He is looking at it from a very fashion point of view which is great because he may see something different and bring new ideas into the optical world.
From the relaunch collection (which we saw last summer) to this 2014 collection there has definitely been massive developments. The 2013 collection was the first by Jorgen and like all first collections you need to play it a bit safe, especially when catering for the mass market. The collection was a success and from that Jorgen has obviously been even more creative with this collection. I loved the way he has really experimented with texture, exploring different types of materials and finishings.
One of my favourites from the Osiris Eyewear 2014 collection is the acetate but with a sheet of metal sandwiched in between. That is also one of Jorgen’s favourites (see picture below, frame on the far right). The technique is not necessarily new and I have seen it in vintage frames before but the use of textured metal with a hologram effect brings this technique into the 21st century. For the metal to be sandwiched in between clear acetate really gives the frame an edge, for me that was most certainly the highlight of the collection.
The inspiration for this collection is “fetish” so you will see the use of lace, safety pins and patterns that are inspired by this theme. It may seem odd to use fetish as a theme for eyewear but Jorgen said the choice of texture is endless and it is kind of fun adding this element to eyewear because that maybe something new to the industry. With this collection Jorgen is trying to push boundaries and wants to offer the mass market something unique too. Because the way the metal is sandwiched between the acetate, no one frame will look exactly the same. This is simply because the metal will not look the same once texture has been added. For a affordable high street brand this is certainly unique!
Overall the Osiris Eyewear 2014 collection gets a thumbs up from MyGlassesAndMe because it is a very creative collection and you don’t get that much creativeness in normal “high street” optical frames. Then there are the shapes, which are all very wearable, there is something in there for everyone. At the moment the collection consists of 13 designs with some aimed at the male audience (and some at the female) BUT some are unisex. Oh and within the 13 designs, 1 is a limited edition!
As well as the optical range you also get the sunglasses range which is just as exciting. The frames will be available as of 2nd July and prices start from £125 which is an absolute bargain because you are getting a couture designed piece by Jorgen himself! The man that has dressed A-listers such as Madonna and Nicole Kidman! It’s not long too wait people… 🙂
Finally I would like to take this opportunity to thank Specsavers and Jorgen for inviting me along to this exclusive launch dinner. It was great fun and I really got talking to Jorgen and picked his brain! The interview I did with Jorgen will be coming to you very soon in Issue 6 of the MGAM Magazine!