Wow! What a sunny day it turned out to be and it was the perfect day to be out of the office! Today I was in London for Safilos Press day and for my readers who work within the eyewear industry then I am sure I do not need to tell you who they are. For my consumer based readers who don’t know Safilo, they are an Italian manufacturer and distributor for various fashion brands such as Hugo Boss, Dior and Gucci (just to name a few). However, today was a special presentation for the launch of Polaroid sunglasses and their optical range. Polaroid eyewear has been going since the 30’s and now Safilo also looks after the brand.
With this blog post I am going to focus on Polaroid sunglasses because it is the summer after all and tomorrow’s blog post will be focused on their optical range. Polaroid sunglasses have two ranges, one of them is the basic range which are very funky with a very affordable price tag of around £60. The colours in the collection are very vibrant, fun and all the shapes are very on trend. In my opinion I would say this collection is suitable for the younger market.
For their second range, Polaroid’s premium range, the prices are higher at around £120 with more classic styles. The colours of the frames are pretty muted such as blacks, browns and greys. The premium range uses better quality acetate compared to the basic range but all the lenses use are the same throughout the whole range.
Polaroid lenses are specially designed to help us to see better under the rays. It helps to filter out some of lights and reflection to aid our eyes to see objects sharper and better. Here is an interesting fact about the lenses, they are all produced in UK and then finished in Italy so you are getting the best of both worlds. I had a pair of Polaroid sunglasses and I have to say you really can see the difference compared to a normal pair of sunglasses, I can feel under strong sun rays (whilst driving) where you may still squint a little (which could give you a headache, and frown lines!) Polaroid lenses made the difference so there was no squinting needed and my eyes felt less tired too. It is hard to explain and it is something you need to try out for yourself. It definitely helps if you can compare them to a normal pair of sunglasses – you really can see the difference.
I did ask the question whether you can have prescription lenses polarised and the answer is yes but it will cost you a lot of money! So if you are blind as a bat and want Polaroid sunglasses then wear contacts with them would be my advice, unless you are willing to pay.