Today was a HOT day- right? Guess what I got up to today? I went to a Christmas press day and yes it was rather odd to have Christmas decor when it was 30 something degrees outside. For a few seconds I thought I was enjoying an Aussie summer. Nevertheless I was there to check out a new eyewear brand, Scarlett of Soho. I have featured them before and in the all new issue 6 of MGAM magazine. I have never written about them fully because I wanted to see them first hand before making my judgement. I believed that all glasses look great in photos but the real test is to have a play with them.
So what do I think? Well I was VERY impressed with them because they use Italian acetate (one of the best) then most impressively they use 7 barrel hinges! But I guess the most impressive of all is the price. They are £97 all in! By all in I mean, frame AND lens (single vision lenses) but I can guarantee you, based on my experience that for £97 you will not be able to get any other frames at such a high quality.
I loved the story on how it all started too. The founder wears glasses (of course) but never had any experience in optical. He is a bit of an entrepreneur so when he broke a bone and had to be well rested for a long time he had some time off from in his full time job. Whilst recovering he got thinking and didn’t understand why glasses are so expensive and why some are expensive and poor quality. He wanted to do something about it and that was the birth of Scarlett of Soho.
I was impressed that someone who has no experience in optical has produced such a high quality product but of course a lot of extensive research went with it. However, I do believe that as a wearer you do know what is best, what you want and need from a frame. I for one have some very clear ideas as to how I like frames to be and I think the founder of Scarlett of Soho has got the right idea. Expensive glasses that are not great quality… no problem, I will design my own that will tick all the boxes.
Scarlett of Soho is online only at the moment but they do a try at home service where you can order 4 frames and they will be sent to your home for you to try at your own leisure (minus the annoying pushing sales person). Go and check out the website and have a browse, it is definitely a brand to watch!