I have mentioned this brand time and time again so if you are a regular reader then you are probably very familiar with the name. It is a brand which is manufactured and distributed by Galaxy optical but are sold exclusively at Tesco Opticians nationwide. I think the name itself is probably a bit of a giveaway as to what the brand is all about… it is indeed about retro style frames. I have always been a fan of the brand because the glasses are affordable and the styles are always great, season after season. I have to admit I do not own a pair just because I find the acetate styles don’t have the nose bridge I need to fit my Asian nose so they slide down (very annoying!). Plus the metal styles don’t really suit me.
During all the press day madness the PR agency who handles the Savile Row eyewear also handles ALL Tesco Opticians Ranges but were only displaying Retro54 because they were the only brand who introduced a refresher range. For 2015 they will be bringing out 6 new styles.
As I have learned from working in the eyewear industry almost all eyewear brands only bring out a new range once a year. Only in recent years some brands are aware that eyewear needs to work more like fashion and therefore bring out a refresher range every so often to remind consumers that eyewear is fashionable. Fashion changes every season and so should eyewear. Retro54 recognise this so they bring out refresher ranges about 4 times a year.
I love the metal frames above but they just don’t work for me. The bold black line at the top was too much with my eyebrows and just clashed. However, I love the play on colours, the gold and the black combo work well together, they looked vintage yet modern.
I think the one piece which really stood out for me were the acetate frames above. I LOVED the rainbow of colours on the side, they are perfect for S/S2015. The style is the classic catseye style but the vibrant fun colours really give them a twist which is exactly what Retro54 is all about.
As I have said time and time again these are affordable frames so do not expect them to last forever. I previously called them disposable frames because like disposable fashion you would want another style by next season anyway so don’t expect the quality to be top notch. They are fun and great for experimenting with different styles because they are a very fair price. The two styles above are due to land in Tesco Opticians around February 2015 and are £95 each, keep a look out on their website or pop in store.