For 100% optical 2016 I was not working with the show due to motherhood but I did pop along on Saturday 6th February and again on Monday 8th (to do some filming with my editor at WGSN). On the Saturday I took husband and baby along as EVERYONE knew I was 7 months pregnant at last years show. A lot of people wanted to meet the little lady who has turned my life upside down. She is the reason why I haven’t been replying to your emails and she is the reason why I have been blogging less frequently but it is all worth it 🙂
On the Saturday I had more time to walk around the show and check out some eyewear brands. If you have been going for the past couple of years then you would know the layout has been changed a little. Everything has been opened up so it feels more welcoming and less intimidating. One thing I noticed is that the eyewear section has definitely grown which is fantastic news because buyers have more to choose from and us consumers will certainly benefit.
On the Monday I was back at the show again for a short period of time doing some filming for WGSN and talking about eyewear the trends we have seen at the show. That was quite fun to do but I still haven’t seen the edited film yet. eeeek!
So, at this years show, what brands stood out to me? The first one that comes to mind is definitely Smoke X Mirrors because they are just too cool. The shapes, the mix and match of materials and not forgetting the striking bold colours.
Vava eyewear was another rather cool brand at the show and I loved them because all the shapes were really bold and in your face.
Finally Monkey glasses were probably my favourite because I liked the story behind the brand. It is a sustainable brand and the reason why they are called monkeyglasses is because some of the profits go towards saving the orangutans. All the frames look and feel like wood (nothing new in the industry) but they are made from cotton acetate which is biodegradable. Instead of throwing the old frames and cutouts away they employ a zero waste policy. Any “leftovers” from the production of frames goes into making accessories and jewellery so nothing is wasted. I love the concept of monkeyglasses, recycling is nothing new in fashion but it is still relatively new in eyewear.
I am looking forward to the 2017 show and lets see what will that show bring!