On Wednesday 3rd February I went along to the launch of Specsavers Love Moschino Eyewear and first of all, sorry for the delay in writing this post but I do have a very good excuse! Motherhood! The baby is being demanding as per usual because she now just wants constant entertainment. Apart from working, keeping the house tidy I am also a part-time clown … to her anyway. Not forgetting I was also a little busier last week because it was 100% Optical too.
I am pretty sure most people have heard of the brand Moschino. They have a big A-list celeb following with names that include Miley Cyrus, Rita Ora and the very “now” model Gigi Hadid. Moschino is probably associated with more of the female side (they do a mens range too) who are in their late teens to early twenties who loves a bit of fun and colour in their wardrobe.
Moschino eyewear isn’t something new to the eyewear industry because it already exists but this collection is exclusive to Specsavers and at the moment it is a female only range. They are all at a very affordable prices at £125 each OR they are part of the Specsavers 2 for 1 deal!
Anyway, back to the frames. What did I think? The range is small at 12 optical frames along with 3 sunglasses styles but saying that, it is a good amount to start with and give consumers a taster to test the market. I thought all the shapes in the collection were very safe but it is normal to go safe for the first collection especially if it is aimed at a mass market as Specsavers is. Perhaps I did expect more because it is Moschino after all and they are quite an “out there” kind of brand.
However, two frames definitely stood out to me. They were the black cat eye and the only red frame within the collection. I loved the cat eye and I think it should be a good seller because who doesn’t love a cat eye. It is a very well designed frame because it doesn’t look too over the top as people can get scared by an over the top cat eye. The red frame I just loved them because they are red, simple as that! I am such a sucker for red frames but I only have two at the moment! I need MORE… not that I actually need more glasses because I have well over 15 pairs now.
The colours were all very neutral and the colour palette were all darker tones which isn’t my cup of tea. I know some of you are thinking “how can Moschino frames be all dark and boring?”. Well fret no more because they have more than made up for it with the colourful and playful arm designs which are bang on and go with the brand beautifully. There are lips and hearts designs which are quite widely used in their accessories design or even used as a pattern on their clothes. The big bold statement wording LOVE MOSCHINO is always seen in their belt designs. Then, not forgetting the iconic quilted bag. The quilted design was incorporated into the sunglasses arms too.
Overall what did I think? On the whole, they were not my cup of tea but simply because I am “too old” to be wearing Moschino as I am not Moschino target audience. I am not saying I am WELL old as I am only 31 (soon to be 32) but it is aimed at girls who are at least 10 years younger and I could see myself going for them if they had them 10 years ago.
I do think they are good frames, nicely designed, good detailing that goes with the brand and it is a great starting point. Most of all the quality of them isn’t too shabby at all but don’t forget if you want a “last forever” frame then you are looking at the wrong place. Specsavers is about fashion and fashion moves fast, just think how often we go out and buy clothes! So my point is, you don’t go to H&M and expect the jeans to last forever because it is fast fashion but the quality isn’t bad. Anyway I can definitely see this collection attracting many fans. The frames were released nationwide at your local Specsavers stores on 10th February! Go and check them out! Again, sorry for the delay in blogging this.