Now we have stepped into 2017, the excitement for Optrafair 2017 is building and the whole team are now working harder than ever and counting down to the show which opens its doors on 1st April 2017. On that note, have you registered yet? If not you can do so right here. Over the coming months please expect to see lots of announcements on the show.  I promise you, they are all very exciting and all designed with the industry in mind which is what makes Optrafair different to any other show.

The blog is of course eyewear focused so you will find more information on frames and brands that are exhibiting at the show right here. First up, I had a lovely little chat with founder of WOLF eyewear, we spoke about the brand, why they are supporting Optrafair and most of all what we can expect to see from them during the show.

Below is a quick teaser…

‘This will be our sixth Optrafair and is expected to be the best yet’ – WOLF eyewear

Optrafair caught up with Director and ‘WOLF pack’ member, Margaret Wolfenden to see what we can expect from WOLF eyewear at this year’s show

Q: How was WOLF eyewear originally set up?

WOLF eyewear is a family run, independent company that was created by Ian and myself in 2009. We supply exclusively to independent opticians and have been growing ever since we launched. Myself and husband Ian have 50 years’ optical experience between us, and with a passion for frame design and quality decided we would like to start our own collection.

To read the full article please click on the link. Enjoy!