Fashion frame design house International Eyewear will be returning to Optrafair once again. Many of my consumer readers may not be aware of this but International Eyewear produces a lot of frame brands which you have probably heard of, especially the children’s frames such as Frozen, Marvel, Disney Princesses, Star wars and that is just literally a handful of them.

During 1-3 April 2017 (so that is not far away at all), they will be exhibiting at the show and doing a special window display feature too.

I know this may not be very exciting for my consumer readers but it is good news for you. Buyers will be able to buy the frames at the show which of course benefits the end user, you guys. For all my industry readers be sure to attend the show, it has been completely revamped.  There is still loads of time to register and you can do so right now.

Want to find out what International Eyewear has got to say about Optrafair? Head over to the Optrafair website now and read the Q&A in full but here is a snippet below.


Optrafair caught up with Window Dressing sponsor International Eyewear to see what we can expect at this year’s show

Q: We are excited to see the International Eyewear window display feature at Optrafair. What tips and advice could our visitors expect, just as a teaser to whet their appetite?

Following on from the success of the 2014 we are excited to be sponsoring this feature again, Visitors can expect to get hints and top tips on how to create effective window displays using simple and inexpensive items.

You can read the full article right here! Enjoy!