First of all, I can only apologise on the lateness of this blog post because Mido did happen like a month ago but over at the MyGlassesAndMe HQ, things have been hectic. Straight after Mido, the following weekend we were at the Copenhagen Specs show, and after that, we have been busy working towards the opening of Optrafair. In case you didn’t know, Optrafair is opening this weekend 1st – 3rd April. So, it really has been a busy month, and I am very much looking forward to the end of April when things will calm down a bit.
So, back to Mido. Mido is the optical trade show to attend, it is the biggest one out there, and if you love glasses, then you should certainly go. The show was massive, and I did not see every single eyewear brands, but I did target certain area to focus on because I know they will offer me some cool, unique eyewear. The first one, I am going to talk about is the Lab Academy. The whole area is full of unique eyewear, so it is the place to find the coolest frames. Even that area itself should be a separate exhibition.
So within the lab, these were the three brands which stood out to me. They were Dzmitry Samal Paris, Fhone and Pawaka.
Dzmitry Samal stood out to me as I was walking through because the shapes are colourful, bold and loud. If you want to make a statement with your eyewear, this brand is your answer. To me, the beauty of this brand is all the eyewear is handmade in France. I mean, you always hear handmade in Italy but handmade in France adds that special unique touch, just like the frames themselves. All the eyewear is inspired by art deco and 80’s video games with a modern twist, so they are fun to wear. If eyewear is not enough for you then they also make watches and jewellery so, you can literally go matching. Matching all your accessories to your outfit, amazing!
As I was walking through Lad Academy, I spotted Fhone Eyewear out the corner of my eye. The frame that was on display really caught my eye because they look very intricate in how they are constructed, the colour was pretty striking, and they just looked cool. So, I explored further I love the philosophy behind the brand “Love your glasses, as you love yourself”. I loved that line and it is so true too. With Fhone eyewear, you will find the best of the best, Japanese titanium, Italian acetate, calibrated hinges from Austria combined with German engineering. You cannot get much better than that! No wonder as soon as I saw them, I thought to myself “they look good quality.”
Finally, we have Pawaka. It is a new brand created by Indonesian designer, model, actress and environmental activist Fahrani Empel. It is a very new brand to the eyewear industry; it was only launched back in 2015. All the shape of the glasses were quite over the top but not looking ridiculous like a theatrical piece; they were just real statement pieces.
They are stepping away from the usual shapes for eyewear and instead creating some really interesting shapes and designs. For a typical UK optical wearer who wishes to break away from the chains or the “usual” eyewear then I say give Pawaka a look. Again like most of the eyewear I have seen in the Lab Academy, Pawaka eyewear is handmade in France and Italy using Mazzucchelli acetate or solid aluminium to ensure the quality is as good as the design and the look of the glasses.
I am looking forward to seeing what the Lab Academy has got in store for us next year. That entire area should really be a separate exhibition itself but Mido is the place for eyewear, and it is lovely to see they have given these new and independent eyewear brands a good space and a voice to showcase their design talent to the world.