I know some people are getting bored of 3D printed glasses or feel there isn’t much room for creativity in terms of the choice of materials and personally, I don’t disagree. I can see the reason why some people may feel that way. However, Annu, I feel they have a nice story behind them and they are not trying to be like “hey, we are a 3D printed eyewear brand”. In fact, they are far from that.
The brand was founded by a group of design creatives. They are just a group of people who are passionate about design and designing cool things. Each of them have their own creative background, from designing to marketing. I also quite liked how they dressed for the show. Very simple, all dressed in black, with some yellow dots scattered at random and they were all in a yellow beanie hat. They stood out as a team and you could see they are the creative types.
The most amazing thing to me was, the founder had this idea of “let’s do something cool” so he got his group of contacts together and they just sat down and created Annu. The team had been chatting only via email about ideas etc for like a year or more and only 4 months before the show, they got together and put everything together. It is quite amazing how technology does allow this way of working and allows different design talents from all over to collaborate together.
One of my favourite things about the design is the way the hinges are hooked onto the side of the glasses. It is a very easy and simple mechanism that is practically fool proof. Annu provide a special tool for the opticians and that tool allows them to unhook the temple easily so they can change to another size or colour temple if needed for different face shape. This first collection at Opti was inspired by paper clip, the whole thing was paper light, durable like a paper clip and adaptive like a paper clip. They are all half hand and half machine made in Annu’s own creative factory. Find out more about the brand, go to here.