Aspinal of London is a well known iconic British fashion accessories brand. From gorgeous handbags, glamorous travel accessories to stunning silk scarves. Aspinal of London is the brand you need to check out. They have a strong A-list celeb fan base from HRH the Duchess of Cambridge, supermodel David Gandy, to entertainment personality Mollie King. The list goes on.
I think for any fashion accessories brand it is almost a natural progression to develop an eyewear range. Why I hear you ask? Eyewear is an affordable luxury item and almost anyone will have at least one pair of sunglasses. Eyewear is a good way to introduce the brand to a new audience and to attract new costumers who may not have heard of the brand before. From buying the eyewear they may move onto to buying a wallet, so on and so forth.
For the first ever Aspinal of London eyewear collection, they have partnered with an award-winning British eyewear design house Eyespace. I mean, what a fantastic partnership, one British brand working with another British brand to design a stunning eyewear collection.
Yesterday (18th February) I was invited by Eyespace to go along to the Aspinal of London Fashion Week collection launch to view the collection in its own environment. I just love it when I see an eyewear range in its own surroundings, it feels natural and you can really see how it all ties in with the rest of the collection.
So, what did I think of the eyewear? The eyewear was stunning, if you are a fan of the brand then you will LOVE them. Even if you are not, you will fall in love with them. The styles of the frames are all very classic which works well for such an iconic British fashion label. The craftsmanship of them is immaculate and I loved all the subtle details which are all inspired by the handbags. The Aspinal iconic logo “the shield” is hidden everywhere within the eyewear design. My favourite within the collection has got to be the clear acetate the “Amalfi”. On the Amalfi, there is a mini lion head down the side of the temple which is on all of the clear acetate handbags available in stores now.
Jayne Abel, one of the founders of Eyespace and Emily Andrews, Product Director of Eyespace worked closely with the Creative Director of Aspinal, Mariya Dykales to bring this eyewear collection to life. The frames felt extremely sturdy, you can really feel the quality and love that went into them. The collection is available for pre-order now and you can see the range via their website for both male and female, then they will be launching in April. Oh, and watch this space, an optical collection is coming our way soon.
Thank you again to Eyespace for inviting me along. What a way to kick off me being back at work after a year of being on maternity, AND I got to meet David Gandy at the event! THANK YOU!