For Art’s Sake (FAS) is probably one of my favourite brands, I would say FAS is one of those brands that always has a place in my heart. Why I hear you ask? They are always very consistent with their creativity and they somehow manage to make their frames fashionable and practical without costing the earth. This was one of the main aims for the two founders, Yannis and Xiwen.
I first came across FAS during 100% Optical 2016. I really liked the collection straight away and my support for them started there and then. It also helps that the two founders are lovely people, both very friendly, genuine and down to earth. I was sold on them as people, as well as the eyewear being awesome!
FAS is still a young brand considering that they only started their eyewear journey 4 years ago. Within those 4 years, their achievements have been phenomenal. A-listers from Queen B (aka Beyonce) to J-Lo have been spotted wearing FAS and not just a one-off either. Both A-listers have been spotted wearing FAS on a regular basis. If you say this is not an amazing achievement for a new startup brand, then I don’t know what is.
When Yannis told me they are going to open their first UK store in Covent Garden, London back in November 2018, I was genuinely very happy for them both. I felt very proud of them because they have achieved so much and I knew it was their dream to open a FAS store in Covent Garden. Dreams do come true. I visited the store back in February 2019, what did I think?
It is everything you expect from FAS. It felt like a very creative space, almost like an art gallery but just full of glasses. The interior was clean cut, modern and a good size for an eyewear boutique. I loved the selfie mirror too, you can try on all the eyewear and take photos in the selfie mirror to your heart’s content.
I also quite liked trying on the styles Beyonce and J-Lo have been wearing and having a little “who wore it best” post on social media. That was fun. As well as sunglasses styles, optical styles are also available in store and if you take your prescription in, they can send the glasses off to be glazed for you. So, no, they do not offer eye examinations etc.
One thing I would say with the optical glasses, if you want some more specialist advice then go to your opticians because FAS is an eyewear boutique, they are not there to offer medical related advice.
At the moment FAS has two stand-alone stores. One in London and one in Shanghai with numerous stockists worldwide. However, if you are struggling to get to any of them then you can always do a bit of online shopping. Browse and shop the collection right here!
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