Last but not least this is my final follow up post from Opti. Now I finally have time to write it out after Mido and juggling mother duties. For those who work in optics and are familiar with the German market then you will know who Wagner + Kuhner is. They are like an eyewear design house and work with fashion brands and other brands to develop their eyewear portfolio.
During the tour, we actually had the pleasure of taking a closer look at two of their brands which were handbag brand Liebeskind Berlin and fashion & accessories brand Aigner Munich. The Liebeskind eyewear range were elegant and I think simplicity is also a good word to describe the range. The collection just felt really clean cut but with two show stopping pieces which I loved. One was in a neon yellow acetate and another in neon red acetate. It certainly gave them the wow factor.
Then we visited the Aigner stand. First of all, wow! some of the glasses really stand out. The latest sunglasses range with the big Aigner logo down the temple, it is enough to turn heads. It is probably a bit too much for my liking but I know some people are into their big logos. Apart from the show piece, Aigner has got some real fun and high fashion pieces within the new collection. I don’t know much about Aigner as a brand but at the stand they had the bags because almost all of the eyewear is inspired by the bags.
The brand felt energetic, fun, colourful and a bit playful mixed with a daring feel but without being over the top silly. Every detail on the frame has some sort of reference to the bag design.
The eyewear is truly fashion forward and a great way to introduce consumers to the brand. For me, I had no idea what Aigner was all about, but now, after seeing the eyewear, I am digging it and I want to find out more.
Sometimes, a great eyewear collection for a fashion brand, can be a great starting point to attract a wider audience.