We are counting down to Mido 2020, who is going? I have been invited by the Italian trade agency once again to attend the show and what an honour it is to be invited back again. Thank you!

So, what can we expect to see from Mido 2020? Well, did you know, it is actually Mido’s 50th birthday so yes, there will be a big celebration to mark this milestone and there are a whole load of extra things happening around the show too. Two main things I am most interested in… their focus on eco and the WGSN trend talk, one of the talks is focused on sustainability.

I don’t want to sound like a broken record but our planet is in danger. One thing to do would be stop sending so much to landfill but until we can find a solid solution to that, I think it is a good idea to be more eco aware. A lot of industries are acting on it and I think eyewear as an industry needs to respond quicker and adapt, so this will be an interesting show for me.

Apart from that, I am of course looking forward to seeing all the eyewear, there will be thousands and thousands of frames. I will be looking for key trends, not just for my blog but also for my column at NZ optics. As well as trends, I also want to find some new brands, brands with a good story to tell and of course any brands with a focus on eco friendly in mind.  If your brand fits into any of these categories please get in touch, it would be great to meet you at Mido.

It will be a busy show for me and if I have time, I even want to explore contact lenses. I do wear them myself from time to time, especially at shows where I am trying on so many different pairs of glasses. It is an area that I find interesting from a wearers prospective. There is just so much to learn within the eyewear sector.

Keep following me on Instagram, Facebook and Twitter (@MyGlassesAndMe) next weekend to see what I am up to and living the wonder of Mido 2020.