Back in October I previously mentioned that TEF Magazine will be launching the ultimate book on independent eyewear. The book is not just for the optical industry and not just to look great on your practice coffee table. It is for any glasses enthusiast out there, anyone who wishes to get into the industry or anyone who wishes to further their knowledge of eyewear.
Championing Independent Brands
The founder of The Eyewear Forum, former eyewear designer, Maarten Weidema has created this book because he has always championed independent eyewear. Inside the book titled Amazing Eyewear – The Holy Grail on Eyewear design, you will find amazing stories from designers, artisans and journalist. There are various designers speaking about their philosophy, insights from optical retailers on how true “independent” eyewear can make a difference in your store, a wide knowledge base of technical eyewear specifications plus giving you an overview of some of the best independent eyewear brands in the world.
There are almost 60 brands sharing their stories inside this book. Everyone from optical professionals to customers may find this book to be a useful resource. It covers everything you need to know about eyewear from materials, lenses, different frame shapes and of course the bit I have covered for the book, eyewear trends!
How to get your own copy?
You can now order Amazing Eyewear – The Holy Grail on Eyewear design over at the TEF website, click here to find out how you can get your hands on one. When it arrives, you will find it is presented in a fun but beautiful Pizza box. I certainly cannot wait to get my copy and to see my work in print. It is always one of the most exciting parts of writing. If you have pre-ordered a copy then I think some of you may get your copy soon, or some may even have it already! Happy reading!