Living the Wonder at Mido 2022
It finally happened, Mido took place on 30th April – 2nd May 2022. After over 2 years of waiting, we can all finally meet again just like the way we remember. Boy it was good to be back. I was nervous before going because I was questioning myself whether I remembered how to do my job. However, it was all good, as soon as I walked on those paths, I felt right at home again.
So what brands did I spot? What are the brands to watch? So much to see and never enough time if you ask me. For Mido 2022 the show was slightly smaller than normal but I think that is understandable given the fact that there are still travel restrictions in place for some countries.
MyGlassesAndMe’s Three Standout Brands
So, what did I see? What were the standout brands? There really were so many to see and I was also surprised but pleased to see a few new brands that started out during the pandemic. My two favourite start up brands during the pandemic were Fatherson Firenze and Marta Golo. As brands they both had a very unique story to tell which translated well into their frame designs and what the brand is about.
On every piece of Fatherson Firenze frames, you will see some of the finest velvet and silk brocades fabric which are made in Florence. They are all handmade on nineteenth century looms, expertly created by master weavers. Every piece is like a haute couture piece. Check them out here.
Then we have Marta Golo, they are reinventing acetate frames by making them thinner and they are also playing with different ways to add more interest and colours to the frame by layering and adding different finishings. The entire collection is a gender free collection with lots of styles and colours to choose from. I guess some can argue gender free basically means unisex, yes but I would say this collection is much more fun and much more colourful than your typical “unisex” ranges. Check them out here.
Eco Friendly Eyewear by Rolf Eyewear
This year in Mido, there was a huge focus on eco eyewear with many brands choosing to use bio acetate which is a more environmentally friendly but Rolf stood out to me the most. They create eyewear from castor beans! I just like the fact they are moving away from all the typical eco friendly material such as wood, bamboo and hemp. It is something quite refreshing. Check them out here.
It really was so good to be back and that was also the general vibe I got from exhibitors. After over 2 years of waiting, it really is what the industry needed to kick start the eyewear sector once again post pandemic. I just wanted to thank Mido and the Italian trade agency for having me again, it really is an honour to be asked back and thank you to TEF Magazine for putting my name forward to them. I truly appreciate the opportunity.