It is crazy to think I have not had a busy optical season like this since 2019. Yes, Opti 2020 did take place before the pandemic hit the globe but that was the last show I attended before lockdown. So 2023 is the first ever optical season of shows I have had in 3 years. I am so excited and ready to hit the shows, but not to mention it feels a little daunting too because it has been so long! So what have we got to look forward to during Opti 2023 happening next weekend?

Happy New Year

New year, new trends and new highlights. From 13th to 15th January 2023, opti, the international trade fair for optics & design, will open its doors at the fairground Munich. Behind those: upcoming trends, brand-new innovations, strong content, as well as surprising formats.

36 new exhibitors are taking part this year – some of them are among the hottest newcomers within the optical scene. With exhibitors from a total of 28 nations, opti 2023 is once again proving itself to be an international meeting place for the industry, albeit this year concentrated in three halls due to continuing economic uncertainties in the markets.

What to Expect…

The top topic sustainability: the opti SUSTAINBILITY HUB

The topic of sustainability is a huge topic and during Opti 2023 it is all about the path to the future. The opti SUSTAINABILITY HUB will be there for the first time. In Hall C3, experts will inform visitors at stand C3.350 about new ways to save energy, recycle sustainably, filter grinding water successfully and more in keynote lectures on Friday as well as on Saturday at 12 noon and 3 p.m. and on Sunday at 12 noon. Afterwards, visitors and exhibitors will come together in a fishbowl discussion and interactively discuss the individual challenges and solutions already in practice.

The push for social media

Opticians and interested trade visitors who would like to receive professional advice on their social media presence can do so at the consultation hours in the opti CAFÉ powered by ZVA. There, experts offer 20-minute quick courses on all days of the trade fair. The experts: Sarah Schleicher, German optician and eyewear blogger (19,000 Instagram followers) and French optician Anne-Sophie Lapetitte (100,000 Instagram fans) from AnSoStyle. Attention: Places are limited and already almost fully booked!

Tours on key topics in ophthalmic optics

In the opti 2023 website, interested visitors can register for exhibitor tours, in cooperation with and organised by epitop GmbH. On this occasion, various key topics in ophthalmic optics will be addressed and exciting impulses provided. On Friday, 13.01.2023 at 14:30 p.m., the first tour will take place on the topic of “Smart imaging in ophthalmic screening”. The second tour, on Saturday, 14.01.2023 at 11:30 a.m., will focus on “Best practice measurement methods and management concepts in myopia management”. The concluding tour “‘Enthusiastic’ is the new ‘Satisfied’ when it comes to customer marketing” is held on Saturday, 14.01.2023 at 2:30 p.m. The tours create another unique setting for professional exchange at opti 2023.


Visitors will be invited to participate in lively exchanges and discussions. An inspiring format is to be expected: the opti MYOPIA HUB in Hall C3, which is just one of the many focus areas dedicated to the topic of myopia management. Myopia progression is an acute issue for the world of ophthalmic optics, and the question is raised of whether glasses are a new alternative to slow down myopia progression. Various approaches will be discussed in expert panels, lectures and one-on-one meetings with representatives of well-known exhibitors at the opti MYOPIA Hub powered by HOYA.

Opti 2023

The chance for young designers

During opti 2023, young designers will have the chance to present their products and prove why their innovations will set the trends in ophthalmic optics in the future. The best start-up will be chosen by an international jury of experts who will judge according to the new criteria of “innovation”, “design & function” and “sustainability”. The start-up will receive the opti BOX-AWARD and a credit towards the opti stand rental in 2023 and 2024 worth 1,000 euros each, as well as marketing PR support in the four-digit range from partners eyebizz and Ebner Media Group. On the Saturday of the trade fair, 14 January 2023 at 2.30 pm, the next BOX-AWARD will be presented live on site at the opti BOX Café in Hall C2 together with partner eyebizz.

I will be there on Saturday 14th so if you see me, don’t be shy and say hi. See you there 😉