Industry News….

Within the optical industry, everyone would have heard of Mido because it is the biggest international optical show. Here is a fun fact for you. During the 2023 edition of Mido the FRAMES communication campaign was launched and the campaign was so successful that it just won an award at the Mediastarts Special Star Art Direction award.  Want to find out more? You can carry on reading the below which is a snippet from the press release.

The FRAMES communication campaign, which was presented last year to launch the 2023 edition of MIDO, the international eyewear show, won the 1st Mediastars Special Star Art Direction award for the “media” category. The campaign represented a turning point from the past, while still in line with the values that have always distinguished MIDO. The campaign, was conceived by Max Galli in collaboration with Mixer Group and he award ceremony was held at the Testori Auditorium in Milan (Italy) on June 9th.

FRAMES was awarded for its innovative, international and multicultural value. The four subjects in which the campaign was declined, each one based on contaminations and color, embodied the principles underlying the philosophy of MIDO: contemporaneity, culture, fashion and beauty.

Now in its XXVII edition, the Mediastars advertising award is granted every year to the best Italian campaigns, recognizing and enhancing the professionalism and talent of those working in the field of communication in Italy.

The collaboration with Max Galli and Mixer Group continues this year with the new worldwide campaign of the MIDO 2024, SPHERES – THE EYEWEAR UNIVERSE: it is the first campaign of an exhibition, to be created by integrating human creativity with the innovative power of Artificial Intelligence.

MIDO is set to take place at Fiera Milano Rho from February 3rd to 5th 2024. Save the date, see you in Milan.