Countdown to MIDO 2024

Milano, 18 January 2024 – The countdown is on for the 52nd edition of MIDO, the prestigious international eyewear show. Set to take place from February 3rd to 5th at Fieramilano Rho, this event is an anticipated industry highlight, bringing together opticians, buyers, journalists, and trade professionals from across the globe. Attendees eagerly await a preview of the latest in eyewear trends, business innovations, and more.

Record-Breaking Exhibitor Participation

This year’s MIDO is shaping up to surpass all expectations. With around 1,200 exhibitors from nearly 45 countries, the event is expanding to occupy 7 pavilions – one more than last year. Key international players from Italy, Germany, France, the UK, Spain, the USA, Japan, Hong Kong, and South Korea will be showcasing in diverse areas like the Fashion District, MIDO Tech, and Lenses.

A Hub of Creativity and Technology

The show areas, each with a unique focus, include Design, Design Tech, Academy, Start-up, and FAiR East. These spaces will foster creativity, innovation, and business opportunities, highlighting the vibrant entrepreneurial spirit of the Far East and beyond.

A Global Industry Barometer

MIDO President Giovanni Vitaloni highlights the event’s significance as a global performance barometer for the eyewear sector. The valuable partnership with ITA (Italian Trade Agency) plays a crucial role in attracting high-caliber international attendees. Visitors from over 130 countries are expected to engage in business, networking, and discussions about the industry’s future.

Educational Pursuits and Collaborative Dialogues

MIDO 2024 goes beyond showcasing products; it’s a platform for education, collaboration, and interactive sessions. The schedule is packed with workshops, seminars, and conferences covering various topics from marketing and digitization to sustainability and innovation.

Introducing MIDO MIDday Talks

A new addition this year is the MIDO MIDday Talks, hosted by sociologist Francesco Morace. These discussions will delve into beauty, design, and passion, featuring guests like Diego Dalla Palma, Mara Servetto, Ico Migliore, and Ernst Knam. These talks aim to continue the dialogue beyond the event, throughout 2024.

Market Insights and Practical Workshops

The Market Insight section promises insightful presentations, including research on sunglasses and prescription glasses purchasing drivers. The HOW TO? meetings return, offering practical advice for optician centers, covering topics like digital marketing and fashion trends.

Empowering Women and Sustainability in Eyewear

MIDO 2024 also sees the launch of initiatives like Empowering Optical Women Leadership and the CSE – Certified Sustainable Eyewear program. These events underscore the industry’s commitment to women’s leadership and sustainability. Starting this year, all events will be held in the new OTTICLUB area, located in Pavilion 1. The complete schedule of events will soon be available on the official website.

Awards and Digital Presence

The BeStore Design and Innovation, CSE Award, and Stand Up For Green award will recognize excellence in various facets of the industry. In addition to the physical fair, MIDO’s Digital Edition and social media presence provide a comprehensive digital experience.

Event Details

MIDO takes place at Fieramilano Rho from February 3rd to 5th, welcoming visitors with an array of innovative and educational experiences. With the following hours: Saturday and Sunday 9 am to 7 pm and Monday 9 am to 6 pm.