Industry News- Opti 2024 was a huge success!
Yesterday, an official press release was issued for Opti 2024. The following content has been condensed from the press release to make it more reader-friendly for MyGlassesAndMe readers. The show was truly remarkable, unlike any I have experienced before. The sheer amount of visitors made it nearly impossible to get close to the products and try on the glasses.
This year’s opti 2024, a pinnacle in the optical industry calendar, concluded with resounding success, boasting an impressive attendance of 21,500 visitors, including a notable 60% of decision-makers from 70 different countries. The event emerged as a common hub for all players in the ophthalmic world, celebrating the spirit of innovation and community.
Substantial Visitor Engagement
Visitors at opti 2024 experienced a vibrant atmosphere, which was a highlight of the event. An astounding 93.4% of visitors rated the atmosphere as good to very good, while 92.6% gave similar high ratings to the overall experience. The post-show statistics are promising, with 82.4% of visitors planning to place orders or commission assignments, indicating a successful business outcome for the exhibitors.
Exhibitor Success and Diversity
The trade show hosted nearly 390 exhibitors from 28 countries, representing the full spectrum of the optical supply chain. This ranged from machinery and shopfitting to contact lenses, spectacle lenses, and frame manufacturers. The exhibitors’ satisfaction was palpable, with 94.5% rating the visitor quality at their stands as good to very good, underscoring the effectiveness of the event for business and networking.
Commendations from Industry Leaders
Cathleen Kabashi, head of opti, and Dieter Dohr, Chair of GHM Gesellschaft für Handwerksmessen mbH, emphasized the event’s success, attributed to the collaborative efforts of the opti team, exhibitors, and industry representatives. Their statements reflected the community-driven approach that has been a cornerstone of the event’s success.
Highlights and Innovations
Key industry representatives, including Mirjam Rösch from SPECTARIS and Kai Jaeger from ZVA, praised the event’s engaging environment and focus on professional development. The show’s diverse offerings included educational hubs, trend talks, and award ceremonies, showcasing the latest in industry trends and technologies.
Awards and Recognition
The opti SUSTAINABILITY AWARD and opti BOX AWARD were major attractions. Andreas Schmidt from Augenblick Brillen Kontaktlinsen GmbH received the sustainability award, recognizing his efforts in minimizing the ecological footprint. The opti BOX AWARD went to the Danish label SKANS – EYEWEAR WITH IMPACT, founded by Johanna Skans, an advocate for sustainable business practices in the eyewear industry.
Looking Ahead to opti 2025
With the success of opti 2024 setting a high bar, anticipation is already building for opti 2025, scheduled to take place from 31 January to 2 February at the Fairground Munich. The upcoming event promises to continue the tradition of showcasing cutting-edge innovations, fostering business opportunities, and strengthening the sense of community within the optical industry.
You can read the unedited press release here.