The Countdown Begins: MIDO’s 52nd Edition

The 52nd edition of MIDO, the esteemed international eyewear show, is gearing up for an exciting start. From February 3rd to 5th, Fieramilano Rho’s 7 pavilions will host over 1,200 exhibitors from 50 countries. This significant 25% increase from last year indicates the event’s growing prominence in the eyewear industry.

High Expectations and Mission Statement

Organisers anticipate a high turnout, with a substantial rise in pre-registrations. MIDO President Giovanni Vitaloni shares the excitement, emphasising MIDO’s role in energising the industry and facilitating major business deals.

Italian Eyewear Industry Insights

ANFAO President Lorraine Berton discusses recent trends in the Italian eyewear industry, highlighting 2023’s positive performance and the challenges and opportunities ahead in 2024.

Mido 2024 press conference

Mido 2024 press conference

MIDO: More Than Just a Tradeshow

MIDO stands as a vital hub for meetings, education, and interaction. It aims to cultivate a culture of sharing ideas and strategies in the international eyewear sector, offering a packed schedule of events, workshops, and seminars at the OTTICLUB area.

Engaging Events and Insightful Seminars

The MIDO MIDday Talks and various industry-related discussions will feature renowned personalities and experts. Topics will range from market trends and colours to practical solutions for optical professionals and discussions on medical-scientific subjects.

Inclusion and Leadership in Eyewear

A special focus will be on inclusive language and women’s leadership within the eyewear industry, with a program sponsored by ANFAO and Fondazione Bellisario.

Digital Experience and Enhanced Accessibility

In addition to the live event, MIDO offers a comprehensive digital experience, with an enhanced website and app providing exclusive content and interaction opportunities for visitors and exhibitors.

Event Details and Logistics

MIDO is set to take place at Fieramilano Rho with specific opening hours, promising an enriching experience for all attendees.