Introduction to MIDO 2024: A Global Spectacle

MIDO stands unmatched as the largest optical show globally, attracting attendees from every corner of the world. Mido 2024, the premier event is the perfect stage for revealing new products, innovations, and the latest trends in eyewear.

Exploring Trends and Tech at MIDO 2024

During my time at MIDO 2024, I explored not just fashionable frames but also delved into lenses, machinery, and emerging tech that could intrigue my readers.

Spotlight on Eyewear Trends for 2024/2025

The Temple Trend: Making a Statement
One eyewear trend that captivated me is what I call the “temple temple.” It turns the sides of the glasses into a statement, much like a headpiece or jewellery. Though it might seem too bold for daily wear as optical, there’s potential for a more commercial take.

Brand: For Art's Sake

Brand: For Art’s Sake

Brand: bash

Brand: bash

Brand: Kromeyewear

Brand: Kromeyewear

 

Rounded and Carved: The Curve Trend
Another trend is the use of carved curves in plastic frames, giving them a rounded bubble-like finish. This innovative design adds a unique and modern flair to both optical frames and sunglasses.

Brand: Aru

Brand: Aru

Brand: For Art's Sake

Brand: For Art’s Sake

Brand: Vanni

Brand: Vanni

Mido 2024: Innovations Beyond Frames

Towards Smaller Batches: A Shift in Manufacturing
It seems that there is a growing demand for smaller batch machines in the manufacturing side of things. This trend may lead some brands to shift towards producing smaller batches, aiming to minimise waste and ultimately create a more environmentally friendly footprint on our planet.

Focusing on Myopia: Lens Industry’s Priority

The lens sector remains focused on combating myopia, a growing concern for eye health. Some brands are also moving beyond blue light filters to tackle various light sources and other technology/ factors affecting eye comfort.

AI’s Growing Role in Optics

Artificial intelligence is reshaping optics, from smart glasses to advanced tools like Jai Kudo’s VR lens measuring device. This technology allows for precise lens customisation, enhancing vision like never before.

Wrapping Up: MIDO 2024’s Wide Impact

This marks the completion of the MyGlassesAndMe Mido 2024 trends report. While we have traditionally focused on glasses in the past, this time I aim to demonstrate the vast scope of this show and its significance as the main platform for showcasing the upcoming breakthroughs in the optical industry. These advancements will undoubtedly have a profound impact on consumers and greatly enhance their visual experience.

I would like to express my heartfelt gratitude to Mido and the Italian Trade Agency for inviting me to the show once again. Being invited back is always an honour for me, and I never take it for granted. Thank you for your exceptional hospitality and for taking care of me during my time there. I am looking forward to Mido 2025, which will be held from February 8th to 10th, 2025. See you then!