Celebrating British Heritage with a Modern Twist

Last night, I had the pleasure of attending the launch party for the Curry & Paxton X Fred Perry collaboration. This event unveiled a unique blend of timeless eyewear fashion with contemporary British style. Here’s what makes this collaboration a must-see for eyewear enthusiasts and fashion aficionados alike.

Curry & Paxton X Fred Perry Eyewear Launch Party

Curry & Paxton X Fred Perry Eyewear Launch Party

The Legacy of Curry & Paxton Meets Fred Perry

Curry & Paxton, a brand with an unrivalled pedigree in the optical world, has partnered with the iconic British fashion label Fred Perry to introduce Fred Perry’s first-ever eyewear. The collaboration breathes new life into Curry & Paxton’s iconic YVAN frame, reimagined in Black and Champagne to mirror the classic Fred Perry polo’s definitive style.

Iconic Design Revisited

The newly designed YVAN frame was first popularised by Sir Michael Caine in the 1960s and they continues to symbolise classic elegance. This frame has traversed generations, much like the Fred Perry shirt, capturing the essence of British style on and off the screen. The reworked versions maintain their classic appeal but are updated to align with modern fashion sensibilities, making them perfect for today’s style-conscious individual.

Curry & Paxton X Fred Perry Eyewear Launch Party

Curry & Paxton X Fred Perry Eyewear Launch Party

Unmatched Craftsmanship and Quality

Handmade in East London (yes, really! They are made in London!), the Curry & Paxton x Fred Perry Yvan frames are crafted from premium quality cellulose acetate provided by Italian manufacturer Mazzucchelli. They feature durable 5-barrel hinges, a hallmark of superior eyewear construction, and are adorned with the Curry & Paxton six-pin logo that aficionados will recognise. Each pair is fitted with premium lens sourced from UK and lens legend Zeiss, ensuring 100% UV protection and unparalleled clarity.

Curry & Paxton X Fred Perry Eyewear Launch Party

Curry & Paxton X Fred Perry Eyewear Launch Party

A Nod to Subcultural Significance

Richard Gilmore, Managing Director of Fred Perry, remarked on the collaboration: “We’re thrilled to partner with Curry & Paxton on our inaugural eyewear product. Both brands are deeply embedded in the British psyche, resonating through film, craftsmanship, and men’s style globally. These sunglasses, in rebellious Black and Champagne—the colours of our most iconic shirt—celebrate the subcultural uniform that has defined generations.”

A Stylish Homage to British Cultural Icons

This collaboration between Curry & Paxton and Fred Perry is more than just a merging of two brands; it’s a celebration of British heritage, style, and craftsmanship. Whether you’re a long-time fan or a newcomer to either brand, these glasses offer a chance to own a piece of history redefined for the modern day. Embrace the spirit of British elegance and subculture with the new Curry & Paxton x Fred Perry YVAN frames. Available to buy online from the Curry & Paxton website from 4th July 2024 priced at £280.