A New Vision in Eyewear with florence by mills

Mondottica Group, a global leader in eyewear, is delighted to announce a dynamic new partnership with florence by mills, the popular Gen-Z focused beauty and lifestyle brand founded by actress Millie Bobby Brown. This collaboration, expertly brokered by IMG, introduces an exciting range of both sun and optical eyewear that marries youthful spirit with sophisticated design.

Millie Bobby Brown’s Fashion Forward Vision

Since its launch in 2019, florence by mills has captured the hearts of fashion and beauty enthusiasts with its commitment to youthful and inclusive designs. With this expansion into eyewear, the brand leverages Mondottica Group’s renowned expertise in high-quality eyewear production and global distribution to bring fresh, fashion-forward styles to the market.

A Match Made in Style Heaven

Tony Pessok, CEO of Mondottica, expressed enthusiasm about the collaboration: “We are thrilled to launch eyewear with florence by mills. Millie Bobby Brown’s significant global influence and unique style vision, combined with our expertise in crafting quality and stylish designs, have culminated in eyewear that embodies fun, confidence, and appeal across generations.”

Eyewear Designed for Confidence and Joy

The new collections, dubbed SUN24 and Optical 24, are a testament to Millie’s vision of fostering self-confidence among her peers. These collections feature designs that are both inclusive and intentional, aiming to in-still a sense of joy and self-assurance in the wearer. From pastel-coloured acetates to chic metal frames adorned with the distinctive florence by mills lightning bolt, these pieces are designed to make a statement.

Sustainability at the Core

True to Millie Bobby Brown’s commitment to sustainability, the sunglasses in the collection are crafted from renewable acetate and include significant amounts of certified recycled content. This approach not only aligns with the environmental ethos of her brand but also resonates with consumers who are increasingly seeking eco-friendly fashion choices.

A Playful and Spirited Collection

The florence by mills eyewear line is set to be a spirited and playful addition to Mondottica Group’s portfolio of brands, perfectly positioned to captivate the next generation of eyewear enthusiasts.

Embracing the Future of Eyewear

This partnership between Mondottica Group and florence by mills is more than just a business venture; it’s a blend of style, sustainability, and innovation aimed at making the world a better place—one pair of glasses at a time. Whether you’re looking for the perfect pair of sunglasses or stylish optical wear, the florence by mills collection promises to deliver on quality, design, and sustainability.

Discover the exciting new florence by mills eyewear collection by visiting Mondottica Group’s website and soon it will be at selected retail partners near you and to Opticians who is interested in stocking the range, speak to your sales rep for more info. Explore the range and embrace the vision of Millie Bobby Brown’s fashion-forward brand.