Counting Down to 100% Optical
Tomorrow will be exactly 3 weeks until 100% Optical opens its doors to industry professionals across the globe so the count down to the show has really got goin...
100% Optical 2015
One For us Ladies
100% Optical is now literally 4 weeks away and so many things are happening. The team behind the show is hard at work preparing for all the final details. Did ...
Are You Ready to Blink Wink Think?
Last year we saw a few charity crazes via social media and the most famous one was probably the ice bucket challenge. Well, to kick start 2015 100% Optical and ...
Fashion Brand ElevenParis Eyewear to Launch at 100% Optical
As everyone is counting down to Christmas, I am counting down to the opening of 100% Optical on the 7th February which is getting REALLY close now. Once Christm...
Fancy Designing Your Own Frame?
We are now under 2 months away until 100% Optical 2015 opens its doors over at the London ExCeL and excitement is mounting with lots of exciting things still to...
Themes for 100% Optical Fashion Show Announced
Literally two weeks ago I spoke about the fashion hub at 100% Optical because the show will give a preview of what to expect during London Fashion week (which t...
The Fashion Hub at 100% Optical 2015
Back in the 2014 show the fashion hub proved to be very popular and had much praise as to how well it was organised. Visitors were impressed with how the show w...
The Future Talent of British Eyewear Design
During 100% optical 2014 a competition was launched with the Royal College of Art to find the next talent in eyewear design. The competition was a success. For ...
Adidas Eyewear Will Be Exhibiting at 100% Optical
Adidas is probably one of the most well known sports brands around the world. Their iconic logo is recognisable worldwide with many sports fans wearing various ...
New Italian Brand TYG Will be at 100% Optical
Up and coming Italian brand TYG (which stands for "Three Young Gentlemen") will be showcasing their range at 100% Optical 2015! The brand is founded by 3 direct...
Fight For Sight is Partnering with 100% Optical 2015
As a glasses wearer myself I can appreciate (to a certain level) not being able to see clearly but imagine if you could not see at all? Picture this... a beaut...
New Area at 100% Optical
Each week I am pretty much counting down to 100% Optical and by February you will probably be sick of me talking about it. It is my job to inform you all about...
Gola Sportswear Launching their First Eyewear Range at 100% Optical
Gola is a well known sportswear brand or as I like to call it "street wear" brand. It is a mix between functional and fashionable sportswear that people enjoy w...
100% Optical has a Another New Partner
As we are now in October, we are actually only about 17 weeks away from the opening of 100% Optical 2015! So yes that also means we are about 11 weeks away from...
Registration Now Open for 100% Optical 2015
We are now pretty much reaching the end of September which also means bye bye warmish weather and hello cold and freezing weather! Apart from that, we are only ...