Can sleeping late damage your child’s eye sight
MGAM recommends... Now I am a parent myself, of course I pay a lot more attention to children's eye health. This article really caught my attention from NZOp...
The Eyewear Blog
Vision Direct Black Friday Shopping Event
Who is ready for Black Friday? I know originally Black Friday was an American thing but over the years, it has become a popular retail event across the globe. U...
Find out How Good Fashion Can Make You Feel
Trying to keep up to date in eyewear can be a struggle. You know what’s in fashion, you find the style you want and then you try it on. Does it fit? Is it comfo...
Can Your Retina Health Help Diagnose Covid-19?
MGAM recommends After a much more relaxed summer with the pandemic in the UK and now we are heading into winter, it is very real that Covid- 19 is going nowh...
AM Eyewear Launching Support Act Sunglasses
Some of you may or may not have heard of AM Eyewear. They are an Australian brand and I would say they are not as well known in Europe compared to other parts o...
How to Look Good and Feel Good for Longer
Fashion eyewear can be so transient; what’s ‘in’ today will be ‘out’ tomorrow. The dilemma is; whilst most of us want to look relevant, wearing eyewear that is ...
Have More Fun in the Sun with STEPPER
Sun lovers and STEPPER fans can now enjoy the two, simultaneously. With the introduction of sun variants of the funky STEPPERS collection, protection from harmf...
Optical Shows in 2021
We are now approaching the end of 2020 and wow, what a year it has been so far with the pandemic sweeping across the globe. In Europe, back in summer time, thin...
EyeRepublic launches in Ukraine
EyeRepublic is probably one of my favourite eyewear fashion magazines which I have been a guest writer for in the past. The magazine is based in Russia and all ...
STEPPER- Time to Shine
Delighting customers by understanding and delivering eyewear to fit their new needs and wants, as their sensibilities may have shifted during the pandemic, can ...
STEPPER – When Compromise Means Not Compromising
We all know that getting everything we want isn’t realistic and pragmatism needs to kick in. But the result is ‘happiness’ and not ‘delight’.
‘I want you to be...
Prue’s Glasses in The Great British Bake Off 2020 – Week 1
The Great British Bake Off 2020 has commenced. I cannot believe it was filmed in Down Hall! That place is only a 25minute drive from my house, I should have dro...
William Morris Gallery Collection Turns One
Last Summer when life was still normal and I got to attend eyewear shows and events, I was invited to the William Morris x William Morris Gallery launch party. ...
The Human Eye by Vision Direct
Do you know how the human eye works? For me I know the very basics of it. I certainly remember learning about it in my science lessons in school which feels lik...
Polaroid Face Shields
MGAM recommends....Face shields, face masks, face coverings or just any type of PPE is everywhere right now as we are still pretty much in the middle of the pan...