Mr Arthur Morrice established the original Beauchamp Place Practice in 1993 making the practice one of the most established optical practices in the area.
The practice was developed to create a unique store purveying a combination of exclusive contemporary designer products and exquisitely made vintage frames.
With an emphasis on personal service, the practice developed a reputation for high quality products and services.
2006 saw the opening of the Hampstead practice. The traditional values of personalised service and premium quality merchandise continue to be the hallmarks
of Arthur Morrice Opticians.
The examination rooms are equipped with the latest technology to enable a comprehensive range of sight testing to be carried out within the practice.
2008 saw the launch of our own collection made from Buffalo Horn. These frames are designed in-house and manufactured in Germany.