ic! Berlin

Saarbrücker Straße 37, 10405 Berlin, Germany
saarbrcker strasse 37/5th floor, 10405 Berlin

The time of fashion is over, people tired of the always new, the rotations of consumption. The bow is overdrawn: Too much – too much! we shout, as we fall back into our seat tired from the noise of our time, to shut our eyes and ears. Before fashion there was crafts. The too little, the absence. What was there had to be good, to be preserved over time. Manufacture: hand made. Not always buying new _looking after something, repairing, mending were virtues of time. A pair of shoes to last a lifetime. Preindustrial life ran smoothly, structured. With the industrial revolution, came the efficiency of mechanization and step by step more could be produced; more than people needed. Prosperity spread out over social classes. The surge for the great _more.

More or less. More, but less.

Qualitydecreases, the amount increases. At the end of the high frequency of the ever new, the waves of fashion generated by advertising, in order to obtain the consumption upright when demand is covered.

mgam-ic-berlin-eyewear-logo.jpg 5 years ago
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