Lowercase NYC at 100% Optical 2020
As I mentioned in my 100% Optical 2020 post, there was an incubation area where new brands (or brands that are new to the UK market) could exhibit. Of course I ...
100 optical
100% Optical 2020
100% Optical 2020 just took place (25th - 27th January 2020) and I was invited to the show on Saturday to do the judging for the first ever Love Eyewear Awards....
Love Eyewear Week
Who is counting down to 100% Optical 2020? I am!!! I am so excited to be a judge at the first ever edition of the Love Eyewear Awards. It is an honour to be ask...
100% Optical 2016 Roundup
For 100% optical 2016 I was not working with the show due to motherhood but I did pop along on Saturday 6th February and again on Monday 8th (to do some filming...
The Future Talent of British Eyewear Design
During 100% optical 2014 a competition was launched with the Royal College of Art to find the next talent in eyewear design. The competition was a success. For ...
Silhouette 2015 Collection
Thank god tomorrow is Friday because I think I need a little rest from all the press days and today was no different. Today I actually went to my very first eve...
New Italian Brand TYG Will be at 100% Optical
Up and coming Italian brand TYG (which stands for "Three Young Gentlemen") will be showcasing their range at 100% Optical 2015! The brand is founded by 3 direct...
New Area at 100% Optical
Each week I am pretty much counting down to 100% Optical and by February you will probably be sick of me talking about it. It is my job to inform you all about...
Gola Sportswear Launching their First Eyewear Range at 100% Optical
Gola is a well known sportswear brand or as I like to call it "street wear" brand. It is a mix between functional and fashionable sportswear that people enjoy w...
100% Optical has a Another New Partner
As we are now in October, we are actually only about 17 weeks away from the opening of 100% Optical 2015! So yes that also means we are about 11 weeks away from...
Eyewear Brand Coppe and Sid will be Exhibiting at 100% Optical
Another week and another new exhibitor has joined 100% Optical 2015 show. I like to say I have a fair amount of knowledge on frames but even I have not heard of...
Tom Davies Will be Exhibiting at 100% Optical 2015
100% Optcial 2015 is only around 6 months away so of course a lot of preparation is happening right now. Each week someone new from the eyewear industry signs u...
Brands Returning to 100% Optical 2015
Following yesterdays exciting announcement of MGAM partnering with 100% Optical again for 2015 I thought I would give you all a sneak preview as to which brands...